5 tips to choosing the best exterior sign
A lot of thought should be given to your sign. After all, it is a marketing tool, like a very large business card, and you want it just right.
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1. Siting your sign
The size and design of your sign should complement the surroundings, whether you are located uptown, downtown, in a strip mall or at a busy intersection.
Also consider where the sign may be sited for maximum impact and readability. Be aware of readable distance, whether it is from the sidewalk, street, mall entrance or freeway off-ramp. |
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2. Design
Will your sign reflect your business’s “personality” properly? This is a biggie! Visual elements such as typeface, type size, color, overall shape and construction material must work together.
Burli Signs has staff designers who will work with you to achieve the best design for the sign. If your logo (your visual ID) is more than 10 years old, it may need refreshing. Burli Signs designers can help you with that, too.
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3. Impact
You have about 3 seconds to make an impact. The best signs are simple, direct, and situated for visibility. |
4. Budget
Most industry experts caution against buying strictly on lowest price. Because an exterior business sign is such an important marketing tool, it pays in the long run to hire a team with expertise on its side, so be flexible with your sign budget.
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5. Rules & Regs
All municipalities have zoning ordinances regulating exterior signage. Acquiring permits and/or variances is often part of the sign installation process. It’s essential that you work with a knowledgeable, preferably local, sign company – a firm that knows the rules.
And if you are a franchisee or operate a company-owned subsidiary, branding rules such as logo size, placement and colors may apply. Burli Signs is certified and/or factory trained to understand and follow all corporate specifications. |
A visit to the Burli Signs showroom at 125 Front Street, Burlington, Wisconsin, will help spark your creativity.
Hours: 8 am to 4 pm, Monday – Friday. Saturdays by appointment. Can’t make it to the showroom? Visit our online gallery.
Give us a call and we'll help you create a sign that will bring more customers to your door! 262.763.7654
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